McDonald’s bet on their new Fish McBites to help lift the company out of financial doldrums this winter. The gamble didn’t pay off: The new product didn’t sell very well, and it’s going to be pulled from the menu at the end of the month.
But as KUCB’s Lauren Rosenthal reports, the McBites experiment wasn’t a total flop — at least, not for Alaskan fishermen.
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