Conducting and analyzing public opinion polls | Talk of Alaska

a person shows texts on her phone
An Anchorage voter shows one of the many texts she’s received from a political campaign. (Wesley Early/Alaska Public Media)

How do political campaigns know what issues resonate with the public? How do researchers learn about social and political beliefs? Often, that work is done through surveys or polling, but what goes into building a poll to ensure the results truly reflect public opinions? We hear from people who create polls and those who use them in different campaigns, on this Talk of Alaska.


HOST: Lori Townsend


  • Ivan Moore – Owner, Alaska Survey Research
  • Jason Katz-Brown – Senior Advisor, Data for Progress
  • Matt Shuckerow – Founder, Fathom Strategic Communications



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LIVE Broadcast: Tuesday, April 9, 2024 at 10:00 a.m. on APRN stations statewide.

Lori Townsend is the news director and senior host for Alaska Public Media. You can send her news tips and program ideas for Talk of Alaska and Alaska Insight at or call 907-550-8452.

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