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2022 Destination Assessment proposes ways to make Anchorage more appealing

A view of 4th Ave in Anchorage from a rooftop.
Many of Roger Brooks' eight initiatives to improve Anchorage focused on making the city, especially downtown, more appealing to visitors. (Joey Mendolia/Alaska Public Media)

In 2022, destination development consultant Roger Brooks presented his finding at the Anchorage Economic Forecast Luncheon about how the city could be improved to become more appealing to visitors and residents. This work has been the launching point for several initiatives around the city to increase in-migration and tourism. Madilyn Rose breaks down Brook's recommendations to better understand how they can be applied to Anchorage.

Madilyn Rose is the program producer at Alaska Public Media. Reach her at mrose@alaskapublic.org.